Planning to increase your holiday marketing budget? Take a moment to assess if it’s the best move for your brand that truly aligns with your long-term strategy.
Do you sometimes come across a hot trend on social media and think, “Wow, they’re so cool, how did they do that? I want to do that too!”? Well, before you jump on the “light rail” of Real-Time Marketing (RTM), let’s talk about why it might not always be a brilliant idea.
Buy Now, Pay Later (BNPL) is the ideal method for increasing the overall cart value and giving current and new customers the delight of more financial freedom.
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