Fresh Content

We live in an era obsessed with measurement. If it can’t be put into an Excel spreadsheet, measured for daily ROAS (Return on Ad Spend), or if you can’t see the conversion within 24 hours – it doesn’t exist. Marketing departments have turned into “efficiency” factories.

If I had a dollar for every time I heard the phrase “it’s much cheaper to retain an existing customer than to acquire a new one” at an marketing conference, I would probably be writing this article from some private island in the Caribbean with a laptop on a hammock. This is probably the most worn-out cliché in our industry. On an Excel sheet, it sounds super logical and, above all, economical. In practice? It can be a silent death trap for your brand’s growth. Let’s talk for a moment about the loyalty myth, and why it’s time you start courting total strangers again.

For years, we’ve been told the idea that marketing is all about emotion. We’ve poured billions into trying to crack consumer psychology, crafting soul-stirring storytelling, and obsessing over the exact logo color that will make someone feel like they “belong.”

Planning to increase your holiday marketing budget? Take a moment to assess if it’s the best move for your brand that truly aligns with your long-term strategy.

Do you sometimes come across a hot trend on social media and think, “Wow, they’re so cool, how did they do that? I want to do that too!”? Well, before you jump on the “light rail” of Real-Time Marketing (RTM), let’s talk about why it might not always be a brilliant idea.

AI has revolutionized micro-segmentation, enabling businesses to devise highly personalized, efficient marketing strategies.

Reimagining Customer Engagement with Tangible Examples

Creating Seamless, Integrated Experiences for Your Customers

Small & medium businesses, rejoice: smart marketing will soon allow you to reach your next customer’s screen * Here in no time

(Almost) All Instagram Updates of 2022

What if we told you that most of us do not use the search engine to its full potential and there are ways to search more efficiently?

Buy Now, Pay Later (BNPL) is the ideal method for increasing the overall cart value and giving current and new customers the delight of more financial freedom.

On July 20, 2021, Google announced a new policy pilot – accounts showing repeated policy offenses will be shut down after three warnings.

Last January, Google announced that starting from 2022, the Chrome browser will no longer support third-party cookies.

More doing, less talking: How to do “women’s empowerment” in advertising.

Facebook, too, has learned and realized there are categories and subjects that advertisers have no justifiable reason to know or ask about.

We had been warned, we had been afraid, and here we are now. Apple’s iOS14.5 has launched, and Facebook has started enforcing the new rules. It is time to check how it’s going to affect us – let’s go over everything you need to know…